Helps people find you
WHY YOUR BUSINEsS NEEDS REVIEWS
helps people trust you
helps people choose you
helps you improve your business
Which means reviews (and a steady, constant supply of them) could be the missing link in your marketing strategy.
So what compels someone to leave a review?
Positive or negative, spontaneous reviews are driven by emotion. The customer has had an experience with your brand that they want to highlight to others.
If it's a positive review it draws people in and assures them they'll get what they paid for.
If it's negative, their review is a stark warning to steer clear like a lighthouse on a rocky shore.
EVER READ A REVIEW?
HOW TO GAIN REVIEWS
It's all about 'delight'.
'Delight' is pleasure, joy and satisfaction. It's often accompanied by surprise or unexpectedness.
What you may not expect is how a service like copywriting can build delight for your audience through on-brand and purposeful messaging. You can use it in places like these:
- The wording on your packaging or collateral
- Thank-you notes in customer parcels
- Email sequences
- Your website
- Your social media bios
- Maps profiles
- Signage and advertising
Even if you're selling unsexy products like a toilet paper subscription you can absolutely delight your customers with the right words - just ask Who Gives A Crap.
Ultimately you want reviews to be given freely and naturally by happy customers who love your brand.
If you DO want to ask for reviews, my free download is made for you. It's a quick rundown on how to prepare your Maps or Facebook profiles for reviews and then gives you a succinct list of places you can gather them.
Copywriting & Comms specialist
who am i and why can i help you?
10+ years experience
kim
head of mktg
Chelsea’s copywriting and communication skills are a rare find, the ability to deliver single minded consumer and customer messaging that provides clear brand and product differentiation is second to none.
Her ability to execute multiple deliverables was outstanding.
laura
brand manager
Chelsea is a collaborative, experienced marketing communications professional, copywriter and digital marketer. Chelsea brings creative flair to her work, has a high attention to detail and she’s always been so easy to work alongside.
Courtney
Brand Manager
Chelsea possesses excellent writing abilities, with a keen eye for detail and a knack for crafting intelligent copy. Her creative approach to storytelling and ability to connect with the target audience greatly contributed to the success of our brand.