What's the deal here

I’m an experienced communications strategist and copywriter and I did indeed grow up on a sheep farm.

The farm gave me grit, a healthy vocabulary of swear words and the impetus to do things right the first time… because if you don’t, you’ll be coming back to fix it after the next storm.

Since then, I’ve worked with industry-leading brands across the B2B, B2B2C and B2C spaces leading communication strategies, working with design teams, coordinating event launches and writing content for digital and print. Trusted with building rapport, sharing success stories, noticing sources of friction and using communication channels to smooth it.

I know your business has many moving parts. There’s a lot on the line. Which is exactly why this kind of work is important. 

My job is to help your customers (whether they're clients, suppliers, stockists or partners) see that what you’re selling is the right choice for them.

Make it easy. Make it logical. Make it so first and foremost, they know about you. They know how to buy from you. They know how you want them to do business with you. They know what you stand for.