By now you’ve found out that unfortunately it doesn’t work that way.
Sales and marketing for any business is hungry. It’s hungry for content, hungry for blogs, hungry for communications, hungry for how-tos, emails, sales pages, descriptions, captions.
You name it, it wants it.
But churning this stuff out will sink your quality and your spirits.
Because search engines, algorithms and most importantly your customers don’t want or need MORE. They see literally thousands of brand messages every single day.
What they want is BETTER.
They want relevance. They want purpose. They want to feel good. They want to feel seen.
And I’m willing to bet you want that too.
It seems simple
- Researched and SEO optimised website copy.
- Effective and logical email sequences.
- Sales and landing pages for your event, product or service launch.
- Newsletters for your subscribers, suppliers or stockists.
- How-tos, blogs, ads and other written resources.
How?
- Customers can find you. They can also find the information they're looking for.
- Your service team isn't stuck answering the same questions again and again.
- New contacts on your email list are supported and onboarded with all your processes. They’re doing business with you the way you want them to.
- Your new ideas get the support and know-how to fly (a product launch, a new service announcement or an event).
- No more scurrying around trying to dredge up content for your next newsletter (which is frequently late or never goes out at all).
- Objections and queries around your business are managed.
What you get
You're aware of the world around you. You know you can play a part through responsible business and sustainable consumer habits.
You may not be perfect. But you’re working towards a green and inclusive future.
A CONSCIENCE IS A GOOD THING
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It's never been easier to create content, however quantity is not the answer. You understand its worth producing quality and that needs thought and strategy.
You don’t want to sound like everyone else. And you shouldn't have to.
MORE iSN'T ALWAYS BETTER
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Truth matters to you. You place value in your uniqueness and see life in full colour, not just black and white.
You’re also not afraid to have a little fun and show some personality.
INTEGRITY and AUTHENTICITY
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Are you thinking what I'm thinking?
nathan
Podcast host
I've had the pleasure to work with Chelsea for several years and always found she had a no-fuss approach and produced excellent work. Her writing is fluid and engaging, which is beautifully complemented with her efficient project management skills.
laura
brand manager
Chelsea is a collaborative, experienced marketing communications professional, copywriter and digital marketer. Chelsea brings creative flair to her work, has a high attention to detail and she’s always been so easy to work alongside.
I’m an experienced communications strategist and copywriter and I did indeed grow up on a sheep farm.
The farm gave me grit, a healthy vocabulary of swear words and the impetus to do things right the first time… because if you don’t, you’ll be coming back to fix it after the next storm.
Since then, I’ve worked with industry-leading brands across the B2B, B2B2C and B2C spaces leading communication strategies, working with design teams, coordinating event launches and writing content for digital and print. Trusted with building rapport, sharing success stories, noticing sources of friction and using communication channels to smooth it.
I know your business has many moving parts. There’s a lot on the line. Which is exactly why this kind of work is important.
My job is to help your customers (whether they're clients, suppliers, stockists or partners) see that what you’re selling is the right choice for them.
Make it easy. Make it logical. Make it so first and foremost, they know about you. They know how to buy from you. They know how you want them to do business with you. They know what you stand for.
hi, i'm chelsea