DIGITAL & WEB

• Family law office | Website copy, meta tags and descriptions, SEO optimisation
• Lawn care service | Website copy, meta tags and descriptions, SEO optimisation
• Hairstylist | Website copy, meta tags and descriptions, SEO optimisation
• Podiatry clinic | Website copy review, meta tag and description updates, SEO optimisation, Google Business recommendations

CONTENT

Interactive lead magnet for business consulting service

• The work: An Australian-based technology consulting and implementation partner launched a new product and was looking for an interesting way to drive awareness and interest with potential leads. 
• I pitched an interactive assessment quiz that essentially qualified leads for the product via their own responses. The business decided not to gate the content but still wanted the user to leave with something. I suggested a PDF download detailing their responses alongside relevant talking points for a discussion with their decision maker. Once I developed the quiz content, response logic and PDF content, the business built a functional interactive assessment using an AI coding application and launched the lead magnet on a webpage via Heroku.
• Objective: Drive interest in and enquiries for a new, high-value product
• Outcome: New client onboarded who has now recommended the product to 4 organisations

Survey and review drive for remedial massage therapist

• The work: A high-demand remedial massage business with two studio locations, based in regional Queensland. The founder wanted to gather feedback on her service offering and the client experience, using this information to guide future initiatives. Any Google reviews would be an added bonus.
• Objectives: Gather feedback from a targeted selection of high-value clients via a survey and associated eDM. Collect testimonials for marketing use. Incentivise Google reviews
• Outcomes: Responses to the survey provided confidence in upcoming business decisions. Received valuable testimonials and content ideas direct from loyal clients. Gained 5 star reviews supporting continued high demand for her services

ARTICLES
For clients across business sectors including natural medicine, business consulting, software, music technology.

Objectives range from trend analysis and market research reporting, to soft-sell content marketing, how-tos, service management, and industry updates.

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