Never heard of or worked with a copywriter before? Or maybe you think it’s someone working with copyright claims?

Either way, this one’s for you. If you have any further questions, just email me!

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Copy is a word used primarily in the advertising, PR and marketing world.

In essence, it’s words.

Words that have been strategically chosen to reflect the ideals, mission and voice of your business as well as the communication method and reader.

The copywriter builds your brand with words the same way a graphic designer builds your brand visually.

Recognisable and consistent.

Piece by piece.

The words chosen by the copywriter are always focused on one thing.

A strategic business outcome.

Building customer relationships and trust. Educating suppliers so they can follow your account team’s process. Notifying buyers of new products.

Businesses can work with the copywriter on a long-term basis or on one-off projects on a wide variety of tasks.

• Email newsletters, journeys and sequences for B2B and B2C (i.e. Welcome, Abandoned Cart, Client Onboarding, Supplier Processes, Nurture Sequence, Monthly Newsletter)
• Customer communications and canned responses (i.e. templates for customer service answering FAQs, service updates, holiday messaging)
• Product and service descriptions (i.e. real estate listings, product details, service pages)
• Web copy, sales pages, landing pages (i.e. for an event, service launch, offering, sale, ad click-through)
• How-to guides for internal or external use
• Blogs and articles

Your business gets specialist skills in the timeframe and manner you prescribe.

• Specialised writing for business applications, formats and audiences
• Knowledge base of effective language for readers (stockists, customers, suppliers, clients, delegates, staff)
• Fact-checked research and data gathering processes
• Gathers insights you can use in sales, marketing and product/service development to improve your business
• An understanding of marketing communication strategy and tactics

There’s a lot on the line.

My job is to help your customers see what you’re selling as the right choice for them.

Keen to chat about your goals and how we can make progress on them as a team?

Click and let’s catch up