Interactive lead magnet for business consulting service
Self-led assessment on suitability for a new product
The work: An Australian-based technology consulting and implementation partner launched a new product and was looking for an interesting way to drive awareness and interest with potential leads.
I pitched an interactive assessment quiz that essentially qualified leads for the product via their own responses. The business decided not to gate the content but still wanted the user to leave with something. I suggested a PDF download detailing their responses alongside relevant talking points for a discussion with their decision maker.
Once I developed the quiz content, response logic and PDF content, the business built a functional interactive assessment using an AI coding application and launched the lead magnet on a webpage via Heroku.
Objectives:
- Drive interest in and enquiries for a new, high-value product
Outcomes:
- New client onboarded who has now recommended the product to 4 organisations